“Governor, be our leader. Be our hero. Put the money in the budget. Be fair to Direct Care.”

The #bFair2DirectCare Coalition, in Push for Living Wage, Releases Cable and Digital Ad Featuring Former NYS Assemblyman Harvey Weisenberg

The #bFair2DirectCare Coalition has released a powerful and passionate 60-second cable television and digital ad calling on Governor Andrew Cuomo to “be our hero” and provide funding to allow workers who care for New Yorkers with developmental disabilities to be paid a living wage.

The ad features former state Assemblyman Harvey Weisenberg – who with his now-deceased wife, Ellen, raised their son Ricky, who has development disabilities. Weisenberg has dedicated his career to serving New Yorkers with developmental disabilities and created the Harvey and Ellen Weisenberg Foundation to support those efforts.


The ad is currently running on News12 Long Island. It can also be seen here, or on the #bFair2DirectCare Facebook page here.